What is something that you want to fix in your industry?
As a mother I know how difficult it is at times to find the right extracurricular activities and places for my children and to coordinate my family’s schedule. When looking for new things to do I often turn to online research. Therefore I appreciate business websites that give me quickly an idea about the studio’s or club’s philosophy, its schedule, classes/services, requirements and prices so I can see if it’ll work for me.
I always try to look at DDA’s online presence from that point of view when working on our website, social media platforms, newsletters etc to make all needed information as easily accessible as possible. There are always things that can be done better in an organization and I love to look for ways of improvement to serve our clients better. So if there is something you find needs attention, please reach out to us! Your feedback is very much appreciated!

How long have you been at DDA & what do you do?
I have been working at DDA for 3 years. I am responsible for our DDA website, our DDA app as well as communication like newsletters, social media, online marketing, studio flyers etc. I work part-time from home, so unfortunately I don’t get to be at the studio often.

What is your favorite thing about dance?
I admire the combination of athleticism and art and that dancers are able to tell a story just with their movements.

Tell us about your credentials/past experience for working in your position!
I have a bachelor’s degree in business administration and worked in organizational development and marking in a German corporation for several years before I had my children. My first contact with DDA was when I registered my daughter for dance lessons. The experience of being a client and completely new to dance before I started working for DDA still helps me to look at our services and communication from a customer’s perspective.

What do you like about working at DDA?
I love the positive energy and room for creativity DDA provides. The studio feels like family – warm, safe – with room to make mistakes and grow – as well as lots of laughter and a little crazy at times;)

Where do we find you when you are not working?
At the soccer field, horse stable or tennis courts! We love sports in our family and love to cheer for each other or being active together.

What is a fun fact about yourself?
I grew up in Germany doing horseback riding and working as a professional horse trainer. Choreographing my own ‘kur’ (dressage riding with music) always felt to me like dancing with my horse!

Your advice to younger dancers?
Learning any new skill takes time and dance is a pretty tough one. Don’t get frustrated if things don’t come easily to you. It’s important to be kind and patient with yourself, but be persistent, a good listener and enjoy the little steps and you’ll find happiness and reach your goals:)